Our name, “$martLiving®”, clearly conveys our product benefits to consumers, whether by saving their money on everyday purchases or providing smart advice as it relates to diabetes education.
Consumers prefer the name $martLiving® because it makes them feel good about saving money. The name reinforces the key benefit that people who love to save money and are concerned about their health - are intelligent consumers!
We are all consumers and we fall into one of four segments:
• Sale Shoppers
• Intense Bargain Hunters
• Moderate Savers
• Can’t be bothered
SmartLiving® Magazine is primarily targeted to “Sale Shoppers” and “Intense Bargain Hunters”. Demographically, these consumers are most often adults, 25 – 54, predominately female and live in households with children.
Our mission statement at $martLiving® Magazine is simple: “We want to offer products and services that consumers find useful and make important contributions to their lives”. We feel that the combination of $martLiving® Magazine, which reaches every consumer household on a monthly basis, and our coinciding website smartlivingmagazine.com will accomplish our mission. If we are able to help only one family then we will have been successful!
